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What use is
marketing?
Time does not stand still, and so if your products and services
are selling well now, they might not do so in the future.
Your customers might
Market Research
What is certain, is that you believe that your business idea
is a winner. You know this because you are in love with what
you want to sell or you have seen other do it and they have succeeded;
but it isn't as simple as this. The greatest failure of any new
business is to assume too much. What you need to do is
ensure your customers what what you intend to sell - "If
the horse aint thirsty it aint gonna drink"!
To ensure your customers have a
need to buy, you have to ask them, and the only way you are able
to do this is to conduct market research.
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Marketing Mix
In
order for your business to sell your products and services as
successfully as possible, you need to look at what products you
are selling and if they are sold at the right price, that people
who want to buy then can, and finally, how you can create interest
and awareness for your products.
All these elements need to be targeted at the right people
at the right time. In
order for your business to tackle this correctly, you need to get
the right type of mix (marketing mix), the mix should include four
main elements: Product, Price, Place and Promotion, by examining
each and carefully adapting them to your customer's needs you will
continue to product and needed products and services.
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Creating a Marketing Plan
All
businesses, regardless of size, need a plan of action which will
help them to remain a profitable viable business capable of
growth. If you have a business idea and have just decided to enter
into business or you have an existing business and need more
information on methods of marketing then this section on market
planning will come in very useful.
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