Surveys suggest that service-driven companies are able to charge up to 9% more for the goods and services they offer and grow twice as fast as the average. These are powerful incentives for becoming the best customer-service company in any industry.

Equally, poor service has a cost penalty. It costs up to five times as much to go out and get a new customer as to retain those we have.

The Importance of Good Customer Care

So, good customer care matters because keeping existing customers is easier than finding new ones, and satisfied customers will do a lot of our advertising for us. Most people consider doing business with a certain company because of recommendation by a friend or acquaintance. Dissatisfied customers spread the bad news and undermine our business which ultimately threatens everyone's jobs.

Good customer service can also be very satisfying and is good for self esteem it is always nicer going home at night feeling that we have been able to help someone.

So, our objective must be to provide the highest standard of Customer Care possible and to always aim for excellence.

 The average person who has a bad-service experience tells at least nine others about it and l3% of complaints relate their experience to more than 20 other peoples In comparison, people who receive silent service only tell three or four others about it"