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Your Target
Market
If you already
have a thriving business and you are wondering how profitable you
would be using the Internet as a marketing platform, then this
section will go some way to answering your questions. It
focuses on helping you to examine your target market with current
Internet community demographics and statistics. What ecommerce
sites will and wont work? What might fail? Have you
got your sums right?
<Coming soon>
Web Site
Strategy
If you are
confident your target market is online and in a rather large way,
then this section focuses on ways in which you can attract and
target this market. Discover how to best use your audience so they
return to your web site; examine design strategies and
techniques to lure your audience; implement techniques to
encourage re-visits and ultimately a sale.
< More details ... >
Email
Strategy
Nearly all
internet users possess an email account, and so tools certainly
seems a good plan to strike a marketing campaign. However
care and caution are two words which cannot be expressed loudly
enough. This section explorers using email as a marketing tool and
focuses ways of achieving successful campaign without being "FLAMED"
or closed down by your Internet Service Provider.
< More Details ... >
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Electronic
commerce transactions are subject to the same framework of
domestic and international rules as traditional means of
shopping..
Source: net
benefit: the electronic commerce agenda for the UK |
Search Engines
Registering your web
site with search engines is a hot topic for any business with a web
site. Having a top ten listing is said to be the ultimate
achievement if you are trying to run a successful web campaign. This
section exposes some of the secrets to good registration. Even if
you leave this sort of work to a web designer it is always a good idea to
be informed.
<Coming soon>
Site Statistic
Analysis
If you are
to run a successful web campaign, then you will need to analyze what sort
of traffic is coming your way. Who are your visitors, what country
are they from? what products are they interested in? When are they coming
to look a round? Who are they? What are they Interested in? What would
they like me to provide on my web site? This section focuses on analyzing
your web traffic to increase sales and ultimately profitability.
<Coming soon>
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