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A Small Business guide to many issues and aspects surrounding ecommerce 

   


If you have a small business and are now looking at what the Internet can do for your business, then this guide may be able to answer some of those burning questions. 

New Internet Business

Whether you are new to the Internet of have been using it for business for some time, this section highlights a number of key areas fundamental to using the Internet for business: how to prevent computer viruses whilst using the internet; email tools including do's and don't; file transfer and your open door to software; choosing an ISP; setting up an effective web campaign and many more important issues affecting the small business and the Internet.
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Building Consumer Confidence

If you are planning to sell your services and products across the Internet, then this section covers an array of issues related to setting up an effect ecommerce solution which your consumers will want to use with confidence:   encryption and signature technology, the laws and directives which will effect your ecommerce business, how to setup and run and effective and secure ecommerce web site.
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Statistics and Demographics

Before an effective web campaign can be launch, a lot of research has to go into you ideas and proposals.  This section collates statistical and demographic data from the some key research institutes and organisations and identifies their importance to the small e-business: What is the current overall growth of the Internet? Who is using the Internet worldwide, in Europe and in the UK?  What are the analyst's saying and what is the impact?  Is  enough of my target marketing operating on the net for me to trade?  What are other small businesses doing?
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"... most SME businesses see the Internet as unique opportunity to gain and retain customers, with time and cost savings playing a major role in the drive to trade online."

Source: www.dti.gov.uk/netbenefit.html

The Virtual Office

One of the major reasons small businesses are attracted to using the Internet is because it is a cost effective means of doing business.  However, learning how to use the facilities available to you can be time consuming exercise to say the least. If you would like to offer your company more informed choices or effective usage of the net, then this section may be able to point you in the right direction.
<Coming soon>

Internet Marketing

How can you as a small business compete with the larger internet companies?  How could you ensure your success trading online?  If you are a small business trying to make it big on the Internet then you will need to appreciate how the Internet community operates, you will also need to know what you can do to adapt to the ever changing Internet environment to make that all important impact.  This section focuses on key areas in internet marketing to ensure you get the best from using it to sell your products and services.
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Last updated: January 07, 2002.